How much does it cost to create a website?

One of the most common questions we get from potential clients is: “How much does it cost to create a website?” If it were a matter of course to say how much it costs, then we would have a well-defined price list where we could choose what you are interested in and then order the site. However, as websites can be created in many different ways, so are the prices different. From pages that are already semi-finished through some templates, to pages that are made from scratch customised for each party.

Also, potential buyers often do not even know what the website should look like or what all the content would be on the site. These two questions are crucial in giving a price because both questions define the working time that is actually the most important factor in giving a price for creating a page.

When asking the customer, with a short conversation we estimate all these parameters and give the price. In our experience, so far we have never given too expensive a price, it just happened that the website in the end is not what the customer was looking for at the beginning, but there are many more things that are put on afterwards. In such cases, we take this risk on ourselves unless some special requirements arise that we cannot make free of charge, such as the implementation of some reservation systems, manual translation of text, etc.

Price page 20 years ago

When we started doing this business about 20 years ago, the answer to the question of how much it costs to create a website would be about 10 times more than now, and design It was completely different, in the trend at the time. There is a good reason for this. at the time, the technology of creating the site was limited. The pages were created by classic coding in HTML-u, CMS systems as WordPress or Joomla were relatively underdeveloped, and page builders were very complicated and required a lot of background work on the page and therefore required a lot of time to create the page. With this way of working, the prices of the site ranged from approx. 2000-1000€.

Price page 10 years ago

About 10 years ago, there was a revolution in the creation of pages, creating quality page builders who worked in frontend, that is, in a simple way, you could immediately see what it looks like, and the system of work is practically drag and drop images, text and elements of which the pages consist. Such most famous page builders were Elementor, Beaver builder, Visual Composer, WPBakery, while some others emerged very quickly after them as Oxigen, Bricks or Brake Dance.

These page builders caused a drastic drop in website prices and ten years ago you could already get a quality website for about 1000€. And in that period, the offer of those who work on the web pages tripled, because the creation of the web required much less overall knowledge about the web, but also about accompanying things such as The Psychology of Color, knowledge of usability fonts, UX Design etc. primarily because templates that already included these elements have started to appear.

What All Affects the Price of the Website

1. Complexity of production and quantity of subpages

The first and most important question is: How many subpages and page functionality do you really need? Some clients would like simplicity, and some want more complex pages. That is why, according to the price range, we have divided the websites into three categories: Basic ones page page, then pages with up to 5 subpages i pages with multiple subpages. As a special category, there is also web shop which is much more complicated to do and therefore making a web shop is more expensive.

The higher the number of unique functionalities, the higher the price, because each of them requires planning, development and testing before it is put into operation

2. Technology used

The choice of technology significantly affects the cost and time of production. Today it is according to some research Approximately 45% all websites made in WordPress. The reason for this is that WordPress is an open source system that provides a variety of functionalities. Another reason is that WordPress can use the above-mentioned Page builders, which speed up page creation time a lot. That's why pages made in WordPress are the cheapest.

Another way is Custom development, e.g. solutions written from scratch in modern frameworks. Such systems are more expensive because each functionality is programmed separately, but offers more flexibility and adaptability to specific needs. Websites like this cost an average eye. 2000-5000€.

The third way is Headless architecture and advanced integration (connection with external systems, APIs, CRM tools) and this additionally raises the price, but also brings greater scalability for business growth. Websites like this still cost a lot of money today. 10.000 €.

3. Design

Design is often an underestimated cost. There is a big difference between: using a ready-made template that adapts to the client's colors and content and a fully customised design that includes researching the user experience (UX), making wireframe and prototype before development. Today it is possible in this second case with some tools and shorten the production time and adapt the design to each client according to his requirements.

4. Content

Texts, photos and video materials are an integral part of each site, and if the client sends all the materials, the creation of the site is faster and cheaper. On the other hand, with some AI tools or human writing, it is possible to add text and generate images, or find them on some free repositories. All this can be done by the client, but also by those who create the site.

If texts are written, the best way today is to write texts with human effort, with as little use as possible of AI tools, primarily for ranking. Namely, AI tools that are increasingly used to search on the web recognize AI written text (because they write it themselves) and this is an aggravating factor. All of the above affects the cost of creating a website, and these are parameters that the buyers most often do not know. Many buyers think that the website is a universal product, without knowing the problems described above.

6. Photos

When the client sees a beautiful website, he very often wants something similar. Such a beautiful site is made with professional photos that adapt to the design. But when the party sends their photos, it became normal today to send us photos from our mobile phones, taken vertically. Such photos are either unusable or little usable, and then the buyers are disappointed that their images are not like the ones they have shown as an example. Such photos do not have contrast, colors or the necessary resolution. It happens that the parties also send good pictures from their cell phones, but this is a rarer case.

AWho you want a top-notch website, photos are the first condition. And that raises the price of course. A photographer to take a picture of a villa or the like may also look for 500€.

7. Multilingualism

Multilingualism is increasingly popular with websites and sites that have more than one language have a 3 times greater chance of appearing in search. However, multilingualism can be done in many ways and each way has its price, from automatic translation, to manual translation where meta descriptions, SEO titles and other necessary for displaying the page in another language are also translated. This second option is much better but it is also more expensive. Manual translations with translations of SEO features cost the page for approx. 20-50%.

8. Integration, SEO and infrastructure

Once the page is designed and filled in content, there are a number of technical elements that affect the price:

• SEO optimization — basic (meta data, sitemap) versus advanced (Schema markup, local SEO strategy, content optimisation).
• Analytics — setting up tools such as Google Analytics and Search Console.
• Security — Attack and spam protection plugins (e.g. Wordfence for WordPress pages).
• Hosting and domain — depending on the offer, they may be included in the package or paid separately.
• Integration with third parties — CRM systems, newsletter tools, payment systems and the like.

9. Post-launch maintenance

Creating a site is not a one-off cost. Posting is followed by regular updates (especially with WordPress, due to security patches and plugins), backup, technical support and less finishing.

Many agencies offer monthly maintenance packages that include these services — it is worth checking if this is included in the initial offer or if it is charged extra. With us in Insertioweb, maintenance is 5€ per month or 60€ per year, which is probably the cheapest on the market.

10. Experience and reputation of the performer

Finally, the price is also influenced by who runs the site. Agencies and companies with a rich portfolio, proven experience and speed of delivery maintain pages with less risk, have more reliable communication and a higher quality end product.

Conclusion

To the question: how much it costs to create a website, the answer is that the price of a website is never an arbitrary number — it reflects a combination of project scope, selected technology, design quality, content quantity, technical integration and post-launch level of support. When you are looking for an offer, it is best to clearly define your needs in advance (number of pages, desired functionalities, who is preparing the content) in order to get a more precise and comparable cost estimate.