Vocabulary

What is a cached page? A cached page is a copy of a web page stored elsewhere than the original server. The place where this copy is kept is called cache, and the copy itself is …

READ MORE

What is a broken link? A broken link is a hyperlink that leads to a website or resource that no longer exists. When a visitor clicks on such a link, it ends up on the 404 … error page

READ MORE

What is the abandonment rate? The abandonment rate represents the percentage of visitors who leave the website after having viewed only one page. This indicator is often used to assess user engagement as a high …

READ MORE

What are backlinks? Backlink is a link from one website to another. If it's your website, a backlink is a link that comes from another site …

READ MORE

What is BERT? BERT (abbreviated from Bidirectional Encoder Representations from Transformers) is an artificial intelligence model and machine learning algorithm that Google uses to understand search intent. Google BERT has released …

READ MORE

What is an AI search? AI search is a search method in which search engines use artificial intelligence (AI) systems to understand the intent and context of the term a user enters and return it to …

READ MORE

What is Agentic SEO? Agency SEO is a modern approach to search engine optimization that uses AI agents to automate tasks performed so far by SEO experts. AI Agent is …

READ MORE

What is AMP (Accelerated Mobile Pages)? AMP is an open HTML framework that allows you to create extremely fast and mobile customized versions of web pages. Initially, the abbreviation meant Accelerated Mobile Pages, but …

READ MORE

What is an alt text? Alt text, or alternative text, refers to text that briefly describes an image on a website. Search engines are always visible, while visitors are only visible in cases of …

READ MORE