Click-through rate (CTR)

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What is the clickthrough rate (CTR)? The click-through rate (CTR), in SEO, indicates the percentage of users who click on a website after seeing it in search results. Calculates …

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Call to Action (CTA)

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What is Call to Action? Call to Action (CTA) is a text, image, or button that prompts a user of a website or app to take a specific action immediately. …

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Incorrect link

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What is a Broken Link? A faulty link is a hyperlink that leads to a page or resource that no longer exists. When a visitor clicks on such a link, the … error is most often displayed

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Breadcrumb navigation

Navigation Path (breadcrump)

What is Breadcrumb Navigation? Breadcrumb is an auxiliary navigation path that shows visitors where they are currently on the website. It shows the relationship between the homepage (entry) and the page that the user is currently …

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Cache (caching)

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What is a cached page? A cached page is a copy of a web page stored elsewhere than the original server. The place where this copy is kept is called cache, and the copy itself is …

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Broken Link

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What is a broken link? A broken link is a hyperlink that leads to a website or resource that no longer exists. When a visitor clicks on such a link, it ends up on the 404 … error page

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Bounce rate

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What is the abandonment rate? The abandonment rate represents the percentage of visitors who leave the website after having viewed only one page. This indicator is often used to assess user engagement as a high …

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Backlinks

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What are backlinks? Backlink is a link from one website to another. If it's your website, a backlink is a link that comes from another site …

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BERT (Artificial Intelligence)

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What is BERT? BERT (abbreviated from Bidirectional Encoder Representations from Transformers) is an artificial intelligence model and machine learning algorithm that Google uses to understand search intent. Google BERT has released …

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AI search

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What is an AI search? AI search is a search method in which search engines use artificial intelligence (AI) systems to understand the intent and context of the term a user enters and return it to …

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