{"id":22393,"date":"2026-03-11T23:26:30","date_gmt":"2026-03-11T21:26:30","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=22393"},"modified":"2026-05-06T23:46:18","modified_gmt":"2026-05-06T21:46:18","slug":"faktor-rangiranja","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/faktor-rangiranja\/","title":{"rendered":"Ranking factor"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>What is a ranking factor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ranking factor is a signal, metric or criterion used by search engines to evaluate and rank websites on search results pages. This includes elements on the page (such as the quality and relevance of the content) and elements outside the page (such as feedback links and domain authority).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of these factors varies considerably. While some, such as the quality of content, can have a great impact on the position of the page in search results, others, such as the structure of the URL, have a lesser effect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of ranking factors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ranking factors allow search engines to assess and determine the most relevant content to display to the user. You can view them as a rating system for websites relevant to a particular search term, showing the user the most rated ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This keeps the search results page fair and structured. From the perspective of bloggers, sites that are better ranked attract more organic traffic. This means more visibility, more potential customers, and greater ability to make conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why ranking factors encourage authors to follow best search engine optimization (SEO) practices, such as creating valuable content, improving page speed and acquiring authoritative backlinks. They also encourage them to create pages that are usable and provide an excellent user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Some Google Ranking Factors Confirmed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"chatgpt:\/\/generic-entity?number=0\">Google<\/a> keep its ranking factors secret. It is not possible to say with certainty how many there are \u2014 some sources cite more than 200, while others estimate that there may be up to 600.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below are some verified factors that Google uses when evaluating pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Site Experience (Page Experience)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google uses the experience factor of the site to evaluate the user experience. It is based on several signals, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of HTTPS<\/li>\n\n\n\n<li><a href=\"chatgpt:\/\/generic-entity?number=1\">Core Web Vitals<\/a><\/li>\n\n\n\n<li>Mobile Appropriateness<\/li>\n\n\n\n<li>absence of intrusive interstitial windows<\/li>\n\n\n\n<li>Absence of excessive number of ads<\/li>\n\n\n\n<li>Design that clearly separates main content from other content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google rewards mobile-friendly sites that use HTTPS and have good Core Web Vitals metrics, without intrusive ads and elements that interfere with the main content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Freshness (Content Freshness)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fresh content is an important part of Google's search algorithm, especially after the introduction of the indexing system <a href=\"chatgpt:\/\/generic-entity?number=2\">Google Caffeine<\/a> in 2010.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freshness does not apply to all inquiries, but only to those where it is clear that the user is looking for current information. For example, terms such as \u2018time today\u2019 require fresh content, while \u2018birthday cake recipe\u2019 does not necessarily require up-to-date information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Input links (Backlinks)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Input links (backlinks) are one of the most famous ranking factors. Pages with many quality backlinks tend to rank better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, not all links are the same. Links from authoritative sites are more valuable, while low-quality links can be considered spam and negatively affect SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Internal links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Internal links link from one page to another within the same website. They help search engines understand the hierarchy and relationship between pages and make it easier for users to discover related content. However, they have less influence than backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Relevance of content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google tries to connect users with the content relevant to their query. Keywords are one of the signals \u2014 if they match the search term, this may indicate relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key words can appear in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>main text<\/li>\n\n\n\n<li>alto image description<\/li>\n\n\n\n<li>Image title<\/li>\n\n\n\n<li>H1 Title<\/li>\n\n\n\n<li>target title<\/li>\n\n\n\n<li>meta description<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, the mere presence of a keyword does not guarantee ranking. Google recognises and punishes \u2018keyword stuffing\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. High quality content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People-first content helps users and is not written exclusively for search engines. Such content is extensive, original and informative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exactly summarizes the topic in the title<\/li>\n\n\n\n<li>it is properly structured;<\/li>\n\n\n\n<li>Uses reliable sources<\/li>\n\n\n\n<li>demonstrates expertise<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The pages should show E-E-A-T (Experience, Expertise, Authority and Reliability). Although E-E-A-T is not a direct ranking factor, it influences the assessment of the quality of content and backlinks. A site that is not considered reliable will be difficult to rank.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Content usability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usability refers to the ability of users to access and use the content. Available and functional content ranks better than unavailable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This factor comes to the fore when other signals are similar, so Google evaluates elements such as page speed and mobile customization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. User search history<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google may use search history to personalize results, but only if the user is logged in to their Google account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This factor has less impact, and Google states that the difference between personalized and non-personalized results is not large.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Anchor text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anchor text (link text) helps users and search engines understand the context and relationship between the linked pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Working hours (Openness)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Working time is a powerful factor in local SEO. Google is trying to show companies that are open at the time of search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies that are closed at the time of enquiry may have reduced visibility or even disappear from local results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. URL structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The URL structure is a weaker ranking factor. Google analyzes the words in the URL before indexing to better understand the content of the site. After indexing, the structure of the URL has a very small impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160to je faktor rangiranja? Faktor rangiranja je signal, metrika ili kriterij koji tra\u017eilice koriste za procjenu i rangiranje web-stranica na stranicama s rezultatima pretra\u017eivanja. To uklju\u010duje elemente na stranici (poput &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Ranking factor\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/faktor-rangiranja\/#more-22393\" aria-label=\"Read more about Faktor rangiranja (Ranking factor)\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-22393","post","type-post","status-publish","format-standard","hentry","category-rjecnik","infinite-scroll-item"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"March 11, 2026","get_modified_date":"May 6, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=22393"}],"version-history":[{"count":2,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22393\/revisions"}],"predecessor-version":[{"id":22396,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22393\/revisions\/22396"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=22393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=22393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=22393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}