{"id":22391,"date":"2026-03-11T23:21:57","date_gmt":"2026-03-11T21:21:57","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=22391"},"modified":"2026-03-11T23:28:59","modified_gmt":"2026-03-11T21:28:59","slug":"e-e-a-t","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/e-e-a-t\/","title":{"rendered":"E-E-A-T"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>What is E-E-A-T?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T (or Double-E-A-T) <em>Experience, Expertise, Authoritativeness and Trustworthiness<\/em> (Experience, Expertise, Authority and Reliability). This is a set of signals that Google's search quality reviewers use to evaluate the quality of a website. The guidance is described in the document <a href=\"chatgpt:\/\/generic-entity?number=0\">Google<\/a> Search Quality Rater <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" rel=\"noopener\">Guidelines<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search Quality Raters (Search Quality Raters) are external contractors who assess the quality of Google's search results pages. Google uses their feedback to improve its algorithms and provide a better user experience. However, Google states that their ratings do not directly affect search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Components of E-E-A-T<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T consists of four elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience (Experience)<\/li>\n\n\n\n<li>Expertise (Expertise)<\/li>\n\n\n\n<li>Authority (Authoritativeness)<\/li>\n\n\n\n<li>Reliability (Trustworthiness)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a brief overview of each component.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Experience (Experience)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google reviewers evaluate the site's experience by analyzing the author's direct, personal experience with the topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a reviewer of a product who has used a product has more experience than one who has not used it. Similarly, a doctor with many years of experience has more direct knowledge of health problems than a random blogger who has never been a doctor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A blogger can show experience by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share personal stories or case studies<\/li>\n\n\n\n<li>include the author's biography in the content<\/li>\n\n\n\n<li>Specify qualifications or certificates<\/li>\n\n\n\n<li>include user testimonials or reviews<\/li>\n\n\n\n<li>indicate years of experience in the field<\/li>\n\n\n\n<li>Participate in expert forums and discussions<\/li>\n\n\n\n<li>Shares behind-the-scenes content or workflows<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Expertise (Expertise)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expertise is assessed by analyzing the knowledge, qualifications and understanding of the topic by the author.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For topics requiring formal expertise (e.g. medical or financial content), credentials and professional background are sought. For informal topics (hobies, personal experiences), expertise can be demonstrated by practical knowledge and proven understanding of the topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A blogger can demonstrate expertise by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>has the relevant qualifications<\/li>\n\n\n\n<li>publishes quality, accurate and researched content<\/li>\n\n\n\n<li>focuses on topics from its own area<\/li>\n\n\n\n<li>cites credible sources and research<\/li>\n\n\n\n<li>clearly showcases their qualifications<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Authority (Authoritativeness)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The authorship is assessed according to the reputation of the author, the content and the website itself. This is often based on external signals such as references, reviews and references from other reliable sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authorship means that the author or page is recognised as the \u2018main source\u2019 for a specific topic. For example, the government\u2019s official passporting website is the main source of information on the issuance and renewal of passports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A blogger can show authority by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gets backlinks from reputable sites<\/li>\n\n\n\n<li>be mentioned in reliable publications<\/li>\n\n\n\n<li>build a strong presence on social networks<\/li>\n\n\n\n<li>receives recommendations from recognised experts;<\/li>\n\n\n\n<li>Win awards or recognitions in the industry<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Reliability (Trustworthiness)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reliability is assessed by analyzing the transparency, accuracy and credibility of the content and the credibility of the website and the authors. Clear sources, contact data, secure connection (HTTPS) and positive reputation are sought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The method of assessing reliability may vary depending on the type of page. For example, in a webshop, payment systems and customer support are evaluated. The product review page assesses whether the content is written for sale or to help the user make a decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site and blogger can demonstrate reliability by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use HTTPS<\/li>\n\n\n\n<li>displays real user reviews<\/li>\n\n\n\n<li>have visible contact information<\/li>\n\n\n\n<li>the Privacy Policy and Terms of Use<\/li>\n\n\n\n<li>transparently mention sponsorships and collaborations<\/li>\n\n\n\n<li>clearly separate ads from the main content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is E-E-A-T a ranking factor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T is not direct <a href=\"https:\/\/www.insertioweb.com\/en\/faktor-rangiranja\/\">Ranking factor.<\/a> This is a set of signals used by Google to assess the credibility and quality of content. Google does not assign a specific \u2018E-E-A-T result\u2019, but analyses multiple signals indicating experience, expertise, authority and reliability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although not a direct factor, E-E-A-T has a strong indirect impact on ranking as it helps Google improve the algorithm to favour quality and reliable content \u2013 especially on YMYL (Your Money or Your Life) topics, where accuracy and credibility are key.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of E-E-A-T<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T is important for both users and content creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For users, it allows Google to display quality and reliable information, especially on YMYL topics that can significantly affect someone's life (e.g. health or financial advice).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For bloggers and site owners, E-E-A-T helps build credibility, increase visibility, user trust, and improve conversions and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of reliability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reliability is the most important component of E-E-A-T. The guidelines require that pages with elements of unreliability receive a low rating, even if they have high experience, expertise and authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reliability includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accuracy of information<\/li>\n\n\n\n<li>transparency of authors<\/li>\n\n\n\n<li>Security of actions and transactions on the site<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google emphasizes that users must feel safe when interacting with the site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to show E-E-A-T?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google recommends focusing on three questions: <strong>who, how and why<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Who?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who posted the content?<br>The author should clearly state the name and information confirming his experience, expertise, authority and reliability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. How?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How did the content come about?<br>It is necessary to explain the process of creation, methods and sources used in the creation of content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Why?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Why was the content created?<br>Content should be created to help people, not solely for search engines or the personal benefit of the author.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to improve E-E-A-T?<\/strong><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Include a biography of the author<\/li>\n\n\n\n<li>Quote reliable sources<\/li>\n\n\n\n<li>Get backlinks from authoritative sites<\/li>\n\n\n\n<li>Use HTTPS<\/li>\n\n\n\n<li>Update content regularly<\/li>\n\n\n\n<li>Publish detailed contact data (name, address, phone, e-mail)<\/li>\n\n\n\n<li>Publish clear and transparent policies (privacy, returns, etc.)<\/li>\n\n\n\n<li>Publish original and quality content<\/li>\n\n\n\n<li>Use the products you are reviewing<\/li>\n\n\n\n<li>Write for people, not for search engines<\/li>\n\n\n\n<li>Apply editorial standards<\/li>\n\n\n\n<li>Involve experts in the YMYL content team<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, although E-E-A-T is not a direct ranking factor, its components strongly influence the signals that are. That's why E-E-A-T is crucial for all pages that want to be visible in search results in the long term.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160to je E-E-A-T? E-E-A-T (ili Double-E-A-T) ozna\u010dava Experience, Expertise, Authoritativeness i Trustworthiness (Iskustvo, Stru\u010dnost, Autoritet i Pouzdanost). To je skup signala koje Googleovi ocjenjiva\u010di kvalitete pretra\u017eivanja koriste za procjenu kvalitete &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"E-E-A-T\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/e-e-a-t\/#more-22391\" aria-label=\"Read more about E-E-A-T\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-22391","post","type-post","status-publish","format-standard","hentry","category-rjecnik","infinite-scroll-item"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"March 11, 2026","get_modified_date":"March 11, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=22391"}],"version-history":[{"count":2,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22391\/revisions"}],"predecessor-version":[{"id":22397,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22391\/revisions\/22397"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=22391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=22391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=22391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}