{"id":22047,"date":"2026-01-11T00:29:28","date_gmt":"2026-01-10T22:29:28","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=22047"},"modified":"2026-01-11T00:44:25","modified_gmt":"2026-01-10T22:44:25","slug":"amp","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/amp\/","title":{"rendered":"AMP (Accelerated Mobile Sites)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>What is AMP (Accelerated Mobile Pages)?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMP is an open HTML framework that allows you to create extremely fast and mobile customized versions of web pages. Initially, the abbreviation meant <em>Accelerated Mobile Pages<\/em>, but since 2019 Google uses AMP as an independent name, without the literal meaning of the abbreviation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, AMP represents a simplified version of the classic website. Many advanced functions have been removed, and it remains a minimalist, standardized look that makes most AMP sites look very similar. The AMP project was launched by Google at a time when a large number of websites were not yet mobile-ready. Instead of creating a separate mobile version of the web, site owners could make an AMP version for smartphones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most websites that use AMP have their classic version in parallel. Visitors who do not come via Google or do not want to use AMP can still access the standard page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMP first appeared in Google's search results in February 2016. However, during the Page Experience update from June to September 2021. Google abolished the advantage that AMP sites had in the ranking. Subsequently, other platforms have reduced or completely phased out support for AMP, making it much less common in Google and Bing today than before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is AMP important?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main advantage of AMP is the extremely fast loading of pages, which is especially important for mobile users who expect the immediate display of content. Mobile networks are often slower than fixed networks, so the difference in speed is felt even more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large cache providers like Google, Bing and Cloudflare store AMP pages on their servers. This means that AMP content is not loaded directly from the owner's website, but from a fast cache system, which further shortens the loading time. It is not uncommon for AMP pages to load in less than one second, while very fast classic pages usually take about 2 to 3 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faster loading means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower bounce rate<\/li>\n\n\n\n<li>Easier navigation<\/li>\n\n\n\n<li>Reduced mobile data consumption<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does AMP work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The AMP is based on three key components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AMP HTML<\/strong><\/li>\n\n\n\n<li><strong>AMP JavaScript<\/strong><\/li>\n\n\n\n<li><strong>AMP Cache<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AMP HTML and AMP JavaScript limit the types of code that are allowed to be used to avoid slowing down the page. AMP JavaScript uses its own library that allows you to create AMP pages without writing a classic JavaScript. AMP HTML also contains special tags such as &lt;html amp&gt; or &lt;html\u26a1&gt; which cache systems help to recognize that it is an AMP site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMP Cache acts as a Content Delivery Network (CDN). When a user requests an AMP page, it is loaded from a cache (e.g. Google or Bing) and not from the original server. Bing shows AMP pages mainly in mobile results, while Google shows them on both desktop and mobile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advantages of AMP pages<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Users get faster loading and a simpler user experience, especially on smartphones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Extremely fast loading<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMP pages load much faster than ordinary websites, even on slower networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Better mobile experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fewer elements, less distraction and focus on content make AMP very convenient for mobile users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Advantages in search engines<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the past, AMP pages had better visibility in Google because they loaded faster and appeared in special sections such as Top Stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Lower abandonment rate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because of the speed and simplicity, visitors are less likely to leave the AMP site immediately upon arrival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Restrictions on AMP<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the advantages, AMP also has serious limitations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Limited design<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The design capabilities are significantly narrowed because AMP only allows certain HTML and JavaScript functions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Dependence on Google<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google manages the largest AMP cache, websites that use AMP often become dependent on Google's infrastructure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Limited interactivity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is not possible to use classic JavaScript, which means fewer options for dynamic functions and custom elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Problems with Ads and Earnings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMP limits where and how ads can be shown. Only certain ad networks are supported and adaptation is limited.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Less control over content<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since the pages appear from the cache, changes to the AMP page do not appear immediately, but only when the cache system refreshes its content.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160to je AMP (Accelerated Mobile Pages)? AMP je otvoreni HTML okvir koji omogu\u0107uje izradu iznimno brzih i mobilno prilago\u0111enih verzija web-stranica. U po\u010detku je kratica zna\u010dila Accelerated Mobile Pages, no &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"AMP (Accelerated Mobile Sites)\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/amp\/#more-22047\" aria-label=\"Read more about AMP (ubrzane mobilne stranice)\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":22048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-22047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rjecnik","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice.jpg",1440,700,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-700x700.jpg",700,700,true],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-150x150.jpg",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-300x146.jpg",300,146,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-768x373.jpg",768,373,true],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-1024x498.jpg",1024,498,true],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"January 11, 2026","get_modified_date":"January 11, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=22047"}],"version-history":[{"count":1,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22047\/revisions"}],"predecessor-version":[{"id":22049,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22047\/revisions\/22049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media\/22048"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=22047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=22047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=22047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}