{"id":22028,"date":"2026-01-08T00:00:44","date_gmt":"2026-01-07T22:00:44","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=22028"},"modified":"2026-01-08T00:09:43","modified_gmt":"2026-01-07T22:09:43","slug":"ai-seo","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/ai-seo\/","title":{"rendered":"AI SEO"},"content":{"rendered":"<h2 class=\"wp-block-heading\">What is AI SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI SEO is the practice of using artificial intelligence tools to improve the visibility of a website and its position on search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It involves the automation of one or more aspects of SEO: <strong>SEO on-page<\/strong>, <strong>off-page SEO<\/strong> or <strong>Technical SEO<\/strong>, such as keyword research, content creation, content optimisation, link building, traffic forecasting and trend analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The level of automation varies depending on the author, niche and type of content being published. However, at the moment when the author automates any SEO task with the help of AI - no matter how small - he applies AI SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Does Google Rank AI Content?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, Google ranks AI-generated content in the same way as human-written content. This means that Google <strong>does not punish<\/strong> content created with the help of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google has announced that it is rewarding <strong>high-quality content<\/strong>, whether written by a human or artificial intelligence. Instead of focusing on how the content was created, Google focuses on <strong>who the content is intended for<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google wants to rank the content that is <strong>Written for People<\/strong>. This means that you need to create content with the primary intention of providing value to real users, rather than manipulating Google's search algorithm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why you should use AI SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI SEO represents a significant change in the way authors approach search engine optimization. Here are a few reasons why you should use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. AI SEO enables smarter, not harder work<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional SEO relies heavily on repetitive and analytically demanding tasks, such as keyword analysis, content review and performance monitoring. All this can quickly become burdensome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools can automate and speed up these processes, allowing authors to focus on strategy and quality content creation, while AI takes on repetitive and data-demanding tasks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. AI SEO opens up new sources of traffic<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-click searches are becoming more frequent. For this reason, authors need to turn to new sources of traffic in order to maintain the level of attendance from the period before such searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI chatbots and AI search engines (so-called AI chatbots) <em>answer engines<\/em>) Become a new source of traffic. Tools like <strong>Perplexity AI<\/strong> and AI chatbots with answering capabilities, such as <strong>ChatGPT<\/strong>, they are directly competing with traditional search engines and are increasingly becoming their alternative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. AI SEO speeds up content creation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The emergence of large language models (LLMs) allowed authors to produce content much faster than before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can help in a variety of SEO tasks, including identifying keywords with great potential, detecting thematic gaps, and highlighting trends that would otherwise go unnoticed or require a lot of time for analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows authors to create quality content faster. Those who do not use AI will have to spend more time on each article, which can slow down the production of content and put them at a competitive disadvantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. AI SEO prepares you for the future of AI search<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is predicted to be the future of searches. We already see these changes in a number of search engines, including Google itself, which uses more AI systems and models, such as <strong>RankBraina<\/strong>, <strong>MUM<\/strong> i <strong>BERT<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These systems have changed the way we search, the way authors create content, and the way search engines understand user intent and deliver relevant results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to ensure that AI SEO content is well ranked on Google<\/strong>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your AI-generated SEO content to rank well on Google, you need to create content that <strong>meets the needs of the human audience<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People-written content generally satisfies Google's <strong>E-E-A-T Guidelines<\/strong> (experience, expertise, authority and reliability). This means that the content must be written by people who have relevant experience and expertise in the field and are considered the authority for the topic. Also, the content, author and website must be reliable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the content should be reviewed by a subject matter expert to meet Google's E-E-A-T criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there are strong indications that Google can recognize AI-generated content, it is crucial to include it in such content. <strong>human contribution<\/strong>. This ensures that relevant Google search algorithm signals are met and that there is a greater chance of a good ranking in search results.<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.insertioweb.com\/en\/parazitski-seo\/\">Parasitic SEO<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.insertioweb.com\/en\/faktor-rangiranja\/\">Ranking factor<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.insertioweb.com\/en\/e-e-a-t\/\">E-E-A-T<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.insertioweb.com\/en\/duplicirani-sadrzaj\/\">Duplicate content<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.insertioweb.com\/en\/autoritet-domene\/\">Domain authority<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u0160to je AI SEO? AI SEO je praksa kori\u0161tenja alata umjetne inteligencije za pobolj\u0161anje vidljivosti web-stranice i njezinih pozicija na tra\u017eilicama. Uklju\u010duje automatizaciju jednog ili vi\u0161e aspekata SEO-a: on-page SEO-a, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"AI SEO\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/ai-seo\/#more-22028\" aria-label=\"Read more about AI SEO\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-22028","post","type-post","status-publish","format-standard","hentry","category-rjecnik","infinite-scroll-item"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"January 8, 2026","get_modified_date":"January 8, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=22028"}],"version-history":[{"count":2,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22028\/revisions"}],"predecessor-version":[{"id":22032,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/22028\/revisions\/22032"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=22028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=22028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=22028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}