{"id":21945,"date":"2026-01-06T00:21:40","date_gmt":"2026-01-05T22:21:40","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=21945"},"modified":"2026-01-07T21:17:27","modified_gmt":"2026-01-07T19:17:27","slug":"domena","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/domena\/","title":{"rendered":"Domain"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>What is a domain?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>A domain is a unique, easily memorable internet address that serves to identify and find a website on the Internet and is a substitute for a server's numeric IP address. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A domain name is a set of text, numbers and characters used to identify a website on the Internet. This is part of the URL of the website that comes after <strong>https:\/\/www.<\/strong> and before the first hairline <strong>\/<\/strong>. For example, in a URL <strong>https:\/\/insertioweb.com\/<\/strong> the domain name is <strong>insertioweb.com<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image wp-duotone-unset-1\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/1.webp\" alt=\"\" class=\"wp-image-21946\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/1.webp 1024w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/1-300x59.webp 300w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/1-768x150.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can imagine the domain as <strong>website address<\/strong>. When you want to visit a website, you enter its domain name or address in the Internet browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domain names are <strong>unique<\/strong> for each website they link to. Most often they consist of letters, but they can also contain numbers and hyphens. The purpose of the domain name is to provide <strong>easily memorable and recognizable address<\/strong> web pages on the Internet, so that users can easily access and navigate to certain websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why We Use Domain Names<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the early days of the internet, before domain names existed, users accessed websites using a range of numbers and dots known as <strong>IP addresses<\/strong> (abbreviated from <em>Internet Protocol address<\/em>). So, instead of typing yourdomain.com, they had to enter something like 172.217.14.206.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although IP addresses worked, they were impractical and difficult to remember for wider use. This is why it has been introduced <strong>Domain Name System (DNS)<\/strong>, which translates IP addresses into domain names. It is DNS that allows you to access web pages through a domain name, not directly through a numeric IP address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to note that computers and servers do not \"understand\" domain names. When you enter a domain name in your browser, the DNS translates it to the corresponding IP address. Computers and servers then use that IP address to find and upload the website you requested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Domain Name Components<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The domain name consists of <strong>two or three parts<\/strong>, depending on the domain type. Some parts are separated by a dot. The basic parts of the domain name are explained below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Top-Level Domain (TLD)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The top-level domain is <strong>last part<\/strong> domain name and is often called <strong>the Domain Extension<\/strong>. For example, in the name example.com, <strong>.com<\/strong> is a top-level domain. Also, in yourdomain.net domain name the highest level is <strong>.net<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"201\" src=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/2.webp\" alt=\"\" class=\"wp-image-21947\" style=\"aspect-ratio:5.094862353147466;width:687px;height:auto\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/2.webp 1024w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/2-300x59.webp 300w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/2-768x151.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 2 domain (Second-Level Domain \u2013 SLD)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second-level domain is the part of the domain name that is located <strong>Right in front of the top-level domain<\/strong>. For example, in the name <strong>example.com<\/strong> word <strong>example<\/strong> represents a level 2 domain, while in the name <strong>yourdomain.net<\/strong> Level 2 domain <strong>yourdomain<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/3.webp\" alt=\"\" class=\"wp-image-21948\" style=\"width:674px;height:auto\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/3.webp 1024w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/3-300x59.webp 300w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/3-768x150.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"subdomains\"><strong>Subdomain<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The subdomain is part of the domain name that is located <strong>in front of the second-level domain<\/strong>. Not all domains contain a subdomain. For example, in the name <strong>blog.example.com<\/strong>, the word <strong>blog<\/strong> It's a subdomain. Also in the names <strong>help.yourdomain.com<\/strong> i <strong>www.example.com<\/strong>, the subdomains are <strong>help<\/strong> i <strong>www<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/4.webp\" alt=\"\" class=\"wp-image-21949\" style=\"width:662px;height:auto\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/4.webp 1024w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/4-300x59.webp 300w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/4-768x150.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Difference Between Domain Name and URL<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many people use the term <strong>domain name<\/strong> i <strong>URL<\/strong> It's like they mean the same thing, but it's about <strong>Two different things<\/strong>. A domain name consists of a top-level domain, a second-level domain and sometimes a subdomain. Examples of domain names are: <strong>yourdomain.com<\/strong> i <strong>help.yourdomain.com<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">URL (Uniform Resource Locator), on the other hand, represents <strong>full web address<\/strong> which leads to a particular website, location or resource on the Internet. Examples of URLs are: <strong>https:\/\/yourdomain.com<\/strong>, <strong>https:\/\/help.yourdomain.com<\/strong> i <strong>https:\/\/www.yourdomain.com\/recipe\/bread\/banana-cake-bread<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact composition of a URL may vary, but usually includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>protocol (HTTP or HTTPS)<\/li>\n\n\n\n<li>subdomain<\/li>\n\n\n\n<li>Level 2 domain<\/li>\n\n\n\n<li>Top Level Domain<\/li>\n\n\n\n<li>subdirectory (also called subfolder)<\/li>\n\n\n\n<li>URL of the servant<\/li>\n\n\n\n<li>URL parameters<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices when choosing a domain name<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finding the ideal domain name can be challenging, especially because there are already hundreds of millions of registered domains. However, there are certain rules that can help you choose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Make the name short and simple<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Short domain names are easier to remember, type and share. It is recommended that the domain name has between <strong>6 and 14 characters<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Avoid Complex Words<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is important that visitors easily remember your domain name. Therefore, it is advisable to avoid complex words or phrases that are difficult to pronounce or write correctly. Also, use the correct word forms (e.g. <em>business<\/em>, and not <em>bizness<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Use keywords<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is recommended to use keywords or descriptive terms in a domain name. Although it is sometimes stated that keywords can have a minor SEO effect, it is important that they fit naturally into the name and do not act artificially or imposed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Avoid hyphens and numbers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domain names can contain letters, numbers and hyphens, but numbers and hyphens are often mistakenly remembered or recorded. Visitors may wonder if it is the number \u20185\u2019 or the word \u2018five\u2019. To avoid confusion, it is recommended to use only letters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Select the right top-level domain<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today there is more than <strong>1,500 top-level domains<\/strong>, It is therefore important to consider your target audience and activity. Choose a domain that users will easily recognize and connect with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you run a car showroom, domains like <strong>yourdomain.com<\/strong> or <strong>yourdomain.auto<\/strong> They make more sense than <strong>yourdomain.beauty<\/strong> or <strong>yourdomain.camera<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Influence of domain names on SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google has published some guidelines on how a domain name affects SEO. If you have a website or are just planning to create one, it is important to understand the following facts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Keyword domains do not have a direct SEO advantage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the past, Google has granted certain SEO advantages to domains that contained keywords. This is no longer the case today. Google has confirmed that <strong>the keywords in the domain name do not bring SEO advantage<\/strong>, although such names may appear more attractive to users in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Domain lines have no significant impact<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google has clarified that domains with dashes do not have additional SEO advantages. Although they can improve readability for users, the search engine does not give them special rank significance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Avoid domains that were previously used for spam<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google recommends avoiding domains that have been used for spam or dubious purposes in the past. Such domains may have a bad reputation for users, but also existing penalties that make ranking in search results difficult. It is recommended to check the domain using tools such as Wayback Machine before purchasing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Expired domains have little or no SEO benefits<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buying expired domains for existing links often does not have significant SEO value. Google states that such domains bring very little benefit and that websites may temporarily be restricted in indexing if a change in ownership is observed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Using \"www\" does not matter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google has confirmed that there is no difference between <strong>yourdomain.com<\/strong> i <strong>www.yourdomain.com<\/strong> from the point of view of ranking. However, it is important to correctly set up redirects because Google treats these two versions as different URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Avoid separate mobile domains<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google does not recommend using separate mobile domains such as <strong>m.yourdomain.com<\/strong>. Instead, a responsive design that works just as well on mobile and desktop devices is recommended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Parked domains Google indexes slower<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you leave a domain parked without content, Google will index it less often. It is recommended to add at least basic content that explains the purpose of the website to make indexing faster when the page becomes active.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160to je domena? Domena je jedinstvena, lako pamtljiva internetska adresa koja slu\u017ei za identifikaciju i pronalazak web-stranice na internetu te predstavlja zamjenu za numeri\u010dku IP adresu servera. Ime domene je &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Domain\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/domena\/#more-21945\" aria-label=\"Read more about Domena\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":21950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-21945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rjecnik","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena.webp",480,480,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena-700x700.webp",700,700,true],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena-150x150.webp",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena-300x300.webp",300,300,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena.webp",480,480,false],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/domena.webp",480,480,false],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"January 6, 2026","get_modified_date":"January 7, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/21945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=21945"}],"version-history":[{"count":3,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/21945\/revisions"}],"predecessor-version":[{"id":21983,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/21945\/revisions\/21983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media\/21950"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=21945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=21945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=21945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}