{"id":14234,"date":"2023-04-05T10:31:52","date_gmt":"2023-04-05T10:31:52","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=14234"},"modified":"2026-01-07T21:55:13","modified_gmt":"2026-01-07T19:55:13","slug":"google-meta-tags","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/google-meta-tags\/","title":{"rendered":"Meta description doesn't show default text on search"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160to je Google meta opis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedan od najve\u0107ih problema prilikom pretra\u017eivanja stranice je neprikazivanje \u017eeljenog teksta u rezultatima pretra\u017eivanja. Naime, prilikom optimizacije stranice na Googlu, stranici se zadaju parametri koje Google zahtjeva kako bi razumio o \u010demu je stranica i kada i kome da je ponudi u rezultatim istra\u017eivanja. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samo prikazivanje stranice ovisi o puno faktora SEO optimizacije, ali jedan od klju\u010dnih faktora je definiranje tzv. <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/h1-tags-onpage\/\" rel=\"noopener\">H1 oznaka<\/a> i sukladno tome google meta tags. Navedeni tekst je onaj tekst koji se prikazuje ispod plavog teksta prikazanog na slici ispod ali i samog plavog teksta koji vrlo \u010desto nije onaj koji se zada googlu za <a href=\"https:\/\/www.quora.com\/Why-is-Google-showing-the-wrong-meta-description-What-is-the-reason-behind-it\" rel=\"noopener\">pretra\u017eivanje<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/Slika-zaslona-2023-03-26-u-11.55.12-1024x238.png\" alt=\"Google meta tags\" class=\"wp-image-14235\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/Slika-zaslona-2023-03-26-u-11.55.12-1024x238.png 1024w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/Slika-zaslona-2023-03-26-u-11.55.12-300x70.png 300w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/Slika-zaslona-2023-03-26-u-11.55.12-768x178.png 768w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/Slika-zaslona-2023-03-26-u-11.55.12.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ali nije rijetka situacija kada je navedeni tekst druga\u010diji od zadanog u SEO optinizaciji i za to postoji vi\u0161e razloga. <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-cb795f4c gb-headline-text\">Problemi prilikom prikazivanja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvi razlog je kada se prilikom definiranja meta opisa googlu zada preduga\u010dak opis. Iako je prema Goooglu maksimalni broj slobodnih znakova <a href=\"https:\/\/rockcontent.com\/blog\/what-is-meta-description\/\" rel=\"noopener\">150 \u2013 160<\/a>, praksa je pokazala da je optimalan broj oko 135 znakova. I zato  je potrebno skratiti meta opis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drugi problem koji se mo\u017ee dogoditi je da meta opis nedovoljno dobro prikazuje sadr\u017eaj te stranice i Google smatra da \u0107e neki drugi tekst bolje prikazati sadr\u017eaj stranice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I tre\u0107i problem, iako je tekst dobro napravljen i dobro prikazuje sadr\u017eaj stranice, Google po nekom pravilu zaklju\u010duje da je bolje prikazati neki drugi tekst. Ovaj problem se doga\u0111a kada se na jednoj stranici \u017eeli prikazati vi\u0161e od jednog klju\u010dnog pojma ili ako se dogodi dupliciranje pojmova na podstranicama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postavlja se pitanje, a \u0161to napraviti kada se tako ne\u0161to dogodi? Prvo preporu\u010dujemo pro\u0161iriti stranicu s dodatnim podstranicama, te bolje razdvojiti klju\u010dne pojmove kako Google ne bi bio zbunjen s informacijama sa stranice. Ni to nije garancija ali \u0161ansa za pravilan prikaz se drasti\u010dno pove\u0107ava. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kao \u0161to u svim na\u0161im tekstovima pi\u0161emo, i sada napominjemo te ka\u017eemo svim na\u0161im strankama, Google je algoritam koji puno vi\u0161e zna o na\u0161oj stranici nego \u0161to mi mislimo. I zato se s rogatim ne treba bosti, ve\u0107 napraviti kako Google preporu\u010duje. Kratkoro\u010dno mo\u017eda nema efekta, ali dugoro\u010dno itekako.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is Google meta description One of the biggest problems when browsing a page is not showing the desired text in search results. Specifically, when optimizing the site on Google, the site is given parameters that \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Meta description doesn&#039;t show default text on search\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/google-meta-tags\/#more-14234\" aria-label=\"Read more about Meta description does not show default search text\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":14236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640.jpg",640,453,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640.jpg",640,453,false],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640-150x150.jpg",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640-300x212.jpg",300,212,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640.jpg",640,453,false],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2023\/03\/man-g024262109_640.jpg",640,453,false],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"April 5, 2023","get_modified_date":"January 7, 2026","category_list":{"category":[{"term_id":1,"name":"Zanimljivosti","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/uncategorized\/\" alt=\"Zanimljivosti\"  class=\"category-uncategorized\">Zanimljivosti<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/14234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=14234"}],"version-history":[{"count":4,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/14234\/revisions"}],"predecessor-version":[{"id":22018,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/14234\/revisions\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media\/14236"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=14234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=14234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}