{"id":13855,"date":"2022-12-31T20:23:03","date_gmt":"2022-12-31T20:23:03","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=13855"},"modified":"2024-12-15T03:07:30","modified_gmt":"2024-12-15T00:07:30","slug":"kako-ce-firme-trositi-novce-u-2023","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/kako-ce-firme-trositi-novce-u-2023\/","title":{"rendered":"How companies will spend money in marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coming year will be full of challenges for marketing and advertising, as advertising channels change and have different effects. Information from the US generally proves to be a good guide to the EU with a few months' delay, and that's why we decided to see how money will be spent there in optimizing for Google and for advertising.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-52ddc140 gb-headline-text\">Investment estimates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-13859 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Procjene-ulaganja.png\" alt=\"Investment estimates\" width=\"634\" height=\"363\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Procjene-ulaganja.png 634w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Procjene-ulaganja-300x172.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\"><\/p>\n<p>As this graph shows, most companies (68%) in cooperation with SEO experts, intends to increase investment in the quality of its website for the simple reason that it is also one of the key recommendations of Google. However, in contrast to paid advertising, visible effects are later visible, but they guarantee a better ROI (Return of Investment), i.e. a better return on investment in the long run.<br>Others who will remain on the same investments or will reduce them, as a reason for this mention cutting the awakens or that the SEO that until then worked did not give them the desired results.<\/p>\n<h2>Organic investment in social media<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13860 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58.png\" alt=\"Investing in social media\" width=\"643\" height=\"355\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58.png 643w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58-300x166.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\"><\/p>\n<p>Organic investment in social media means increasing the quality of content on social media naturally, through non-paid advertising. While there is contradictory information about the success of social media investments, a third of people will increase investments primarily because Apple has created problems when upgrading to 14.5 when advertising too much on Facebook. <a href=\"https:\/\/www.cnbc.com\/2021\/09\/24\/apples-ios-changes-hurt-facebooks-ad-business.html\" rel=\"noopener\">https:\/\/www.cnbc.com\/2021\/09\/24\/apples-ios-changes-hurt-facebooks-ad-business.html<\/a>.<\/p>\n<p>26% people stated that they know that communication with people through social media is important and that they will stuff their activities in the coming period, and 42% will reduce investment because they believe that ROI is no longer as effective as it was.<\/p>\n<h2>Content quality<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13861 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png\" alt=\"Content quality\" width=\"647\" height=\"346\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png 647w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-300x160.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\"><\/p>\n<p>The biggest growth in investment as seen from the graph is in increasing the quality of the content of its websites. One of the main reasons for the investment is to invest in video content, for which Google has strictly noted in the latest upgrades that video content will be one of the key factors for ranking.<\/p>\n<h2>Artificial intelligence<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13862 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09.png\" alt=\"\" width=\"651\" height=\"368\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09.png 651w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09-300x170.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\"><\/p>\n<p>With artificial intelligence, it is possible to increase the quality of content, but at a moderate level because Google notes that it will sanction content when it recognizes that it was made with AI. When talking about AI tools such as: <a href=\"https:\/\/openai.com\/blog\/gpt-3-apps\/\" rel=\"noopener\">GTP-3<\/a>, <a href=\"https:\/\/openai.com\/dall-e-2\/\" rel=\"noopener\">Dall-E<\/a>, or <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" rel=\"noopener\">ChatGPT <\/a>more and more companies are using these systems to generate their content, but with human modification, primarily for Google.<\/p>\n<h2>Email marketing<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13863 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06.png\" alt=\"email marketing\" width=\"650\" height=\"377\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06.png 650w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06-300x174.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\"><\/p>\n<p>56% The company said it would increase its email marketing budget.<\/p>\n<p>Since the size of their subscriber lists is constantly growing, their costs for hosting email addresses are also increasing. Due to privacy laws, companies spend more to comply with personal data and that's why companies are increasingly investing in marketing automation.<\/p>\n<p>38% The company plans to keep its marketing efforts via email. The main reason is to believe that email is an important channel for communicating with existing and potential customers.<\/p>\n<p>6% said that they plan to reduce the budget for email marketing. There are two main answers to why companies have said they will reduce their budget: Companies shorten their mailing list of inactive subscribers which would allow them to save money and companies change email marketing software suppliers to save money<\/p>\n<p>Very few companies have planned to reduce the number of employees associated with email marketing efforts.<\/p>","protected":false},"excerpt":{"rendered":"<p>The coming year will be full of challenges for marketing and advertising, as advertising channels change and have different effects. Information from the U.S. generally proves to be a good guide to \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"How companies will spend money in marketing\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/en\/kako-ce-firme-trositi-novce-u-2023\/#more-13855\" aria-label=\"Read more about How companies will spend money in marketing\">READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":13861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-150x150.png",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-300x160.png",300,160,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"December 31, 2022","get_modified_date":"December 15, 2024","category_list":{"category":[{"term_id":1,"name":"Zanimljivosti","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/en\/category\/uncategorized\/\" alt=\"Zanimljivosti\"  class=\"category-uncategorized\">Zanimljivosti<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/13855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=13855"}],"version-history":[{"count":4,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/13855\/revisions"}],"predecessor-version":[{"id":18584,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/13855\/revisions\/18584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media\/13861"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=13855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=13855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=13855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}