{"id":10339,"date":"2020-07-03T23:40:00","date_gmt":"2020-07-03T21:40:00","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=10339"},"modified":"2021-01-19T07:46:15","modified_gmt":"2021-01-19T07:46:15","slug":"reklamiranje-na-googlu","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/en\/reklamiranje-na-googlu\/","title":{"rendered":"Advertising on Google"},"content":{"rendered":"When we run a website for someone, very often the question we get is: Should you advertise on Google or Facebook? We will try to answer that question.<\/p>\n\n\n\n
So, one of the main things that a potential client who orders a website is interested in is how much and when it will be visible on Google's search because let's be honest, we all would like to be on the first page of the search.. and this is unfortunately impossible for everyone. Someone's in front and someone's in the back. <\/p>\n\n\n\n
Now, why is it so and who decides on it? <\/p>\n\n\n\n
First, let's briefly explain how websites are reconfigured for Google search, better known as SEO. The preparation of the page for Google search is done in such a way that the page makes the elements necessary for the above, namely tags, text formation, selection of the right key phrases, writing a quality meta description and a number of other elements that Google takes into account. <\/p>\n\n\n\n
However, Google to rank pages takes into account more than 200 parameters that you wouldn't believe changes almost on a daily basis. In addition to these minor changes, Google publishes almost every year, sometimes more frequently, that a new algorithm has been created that is crucial in the ranking of pages. Of course, without the information at stake, because then everyone would satisfy that optimization would make no sense. <\/p>\n\n\n\n
What is important is that this algorithm is the main ranking factor and Google gives hints of what is important to me for ranking, but not how to achieve what is important to it, so then marketing and SEO experts around the world struggle and try to find out what is an essential element that can be installed on a website to be better ranked.<\/p>\n\n\n\n
Google has announced that it will use a new algorithm in 2021 that will take into account three key factors, but some other factors that still have a very big impact on the ranking will remain. One such factor is clicking on the page, but also the so-called backlinks of the relevant pages. <\/p>\n\n\n\n
A new page when created neither has clicks nor has backlinks and a number of other elements that are tied. And then how to achieve clicks and the rest? The only way is through advertising. And so that when advertising, it is taken into account to achieve as many clicks as possible, not only for Google to see that it has been clicked, but also for you to hear and for the link to your site to begin to be shared among visitors. Because sharing a link and coming to a page that is not over advertising has a very important impact on the ranking of the page.<\/p>\n\n\n\n
Therefore, we recommend everyone, it is necessary to advertise within their financial capabilities, either on Google adwords or on FB (+instagram), depending on the topic of the site, and often on both platforms. Recamping must be part of the routine. If not permanent, then at least periodic.<\/p>","protected":false},"excerpt":{"rendered":"
When we run a website for someone, very often the question we get is: Should you advertise on Google or Facebook? We will try to answer that question. So, one of the main \u2026 <\/p>\n
READ MORE<\/a><\/p>","protected":false},"author":1,"featured_media":11469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[1],"tags":[22],"class_list":["post-10339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digitalni-marketing","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu.jpg",500,300,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu.jpg",500,300,false],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu-150x150.jpg",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu-300x180.jpg",300,180,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu.jpg",500,300,false],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2020\/07\/Reklamiranje-na-Googlu.jpg",500,300,false],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"July 3, 2020","get_modified_date":"January 19, 2021","category_list":{"category":[{"term_id":1,"name":"Zanimljivosti","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw"}],"post_tag":[{"term_id":22,"name":"digitalni marketing","slug":"digitalni-marketing","term_group":0,"term_taxonomy_id":22,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/en\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"
","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"Zanimljivosti<\/a> ","post_tag":"digitalni marketing<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/10339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/comments?post=10339"}],"version-history":[{"count":0,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/posts\/10339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media\/11469"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/media?parent=10339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/categories?post=10339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/en\/wp-json\/wp\/v2\/tags?post=10339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}