Meta description doesn't show default text on search

What is Google meta description

One of the biggest problems when searching the site is not showing the desired text in the search results. Specifically, when optimizing a page on Google, the page is given the parameters that Google requires in order to understand what the page is about and when and to whom to offer it in the results of the research.

Just showing a page depends on a lot of SEO optimization factors, but one of the key factors is defining the so-called SEO optimization factors. H1 code and accordingly google meta tags. The above text is the text that is shown under the blue text shown in the picture below, but also the blue text itself, which is very often not the one given to google for search.

But it is not uncommon when the above text is different from the default in SEO optimization and there are several reasons for it.

Problems when displaying

The first reason is when defining the target of a description, a Google is given too long a description. Although according to Gooogl the maximum number of free characters 150-160, practice has shown that the optimal number is about 135 characters. And that is why it is necessary to shorten the meta description.

Another problem that may occur is that the meta description does not display the content of that page well enough, and Google believes that some other text will better display the content of the page.

And the third problem, although the text is well made and displays the content of the page well, Google usually concludes that it is better to display some other text. This problem occurs when more than one key term is displayed on one page or when there is a duplication of terms on the subpages.

The question is, what do you do when something like that happens? First, we recommend expanding the page with additional subpages, and better separating key terms so that Google is not confused with the information from the page. This is not a guarantee either, but the chance of a proper display increases drastically.

As we write in all our texts, and now we note and say to all our customers, Google is an algorithm that knows a lot more about our site than we think. And therefore, with hornets, one should not bosti, but do as Google recommends. In the short term it may not have an effect, but in the long term it does.