{"id":22047,"date":"2026-01-11T00:29:28","date_gmt":"2026-01-10T22:29:28","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=22047"},"modified":"2026-01-11T00:44:25","modified_gmt":"2026-01-10T22:44:25","slug":"amp","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/de\/amp\/","title":{"rendered":"AMP (Accelerated Mobile Sites) (beschleunigte mobile Websites)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u0160to je AMP (Accelerated Mobile Pages)?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMP je otvoreni HTML okvir koji omogu\u0107uje izradu iznimno brzih i mobilno prilago\u0111enih verzija web-stranica. U po\u010detku je kratica zna\u010dila <em>Accelerated Mobile Pages<\/em>, no od 2019. Google koristi AMP kao samostalan naziv, bez doslovnog zna\u010denja kratice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U osnovi, AMP predstavlja pojednostavljenu verziju klasi\u010dne web-stranice. Mnoge napredne funkcije su uklonjene, a ostaje minimalisti\u010dki, standardizirani izgled zbog kojeg ve\u0107ina AMP stranica izgleda vrlo sli\u010dno. Projekt AMP pokrenuo je Google u vrijeme kada velik broj web-stranica jo\u0161 nije bio prilago\u0111en mobitelima. Umjesto izrade zasebne mobilne verzije weba, vlasnici stranica mogli su napraviti AMP ina\u010dicu namijenjenu pametnim telefonima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0107ina web-stranica koje koriste AMP ima paralelno i svoju klasi\u010dnu verziju. Posjetitelji koji ne dolaze preko Googlea ili ne \u017eele koristiti AMP i dalje mogu pristupiti standardnoj stranici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMP se prvi put pojavio u Googleovim rezultatima pretra\u017eivanja u velja\u010di 2016. godine. Me\u0111utim, tijekom a\u017euriranja Page Experience od lipnja do rujna 2021. Google je ukinuo prednost koju su AMP stranice imale u rangiranju. Nakon toga su i druge platforme smanjile ili potpuno ukinule podr\u0161ku za AMP, zbog \u010dega je danas znatno rje\u0111e zastupljen u Googleu i Bingu nego prije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Za\u0161to je AMP va\u017ean?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Glavna prednost AMP-a je iznimno brzo u\u010ditavanje stranica, \u0161to je posebno va\u017eno za mobilne korisnike koji o\u010dekuju trenutan prikaz sadr\u017eaja. Mobilne mre\u017ee \u010desto su sporije od fiksnih, pa se razlika u brzini jo\u0161 vi\u0161e osjeti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veliki pru\u017eatelji cachea poput Googlea, Binga i Cloudflarea pohranjuju AMP stranice na svojim serverima. To zna\u010di da se AMP sadr\u017eaj ne u\u010ditava direktno s web-stranice vlasnika, nego iz brzog cache sustava, \u0161to dodatno skra\u0107uje vrijeme u\u010ditavanja. Nije rijetkost da se AMP stranice u\u010ditaju za manje od jedne sekunde, dok i vrlo brze klasi\u010dne stranice obi\u010dno trebaju oko 2 do 3 sekunde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Br\u017ee u\u010ditavanje zna\u010di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>manju stopu napu\u0161tanja stranice (bounce rate)<\/li>\n\n\n\n<li>lak\u0161u navigaciju<\/li>\n\n\n\n<li>manju potro\u0161nju mobilnih podataka<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako AMP funkcionira?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMP se temelji na tri klju\u010dne komponente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AMP HTML<\/strong><\/li>\n\n\n\n<li><strong>AMP JavaScript<\/strong><\/li>\n\n\n\n<li><strong>AMP Cache<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AMP HTML und AMP JavaScript beschr&auml;nken die Codetypen, die verwendet werden d&uuml;rfen, um eine Verlangsamung der Seite zu vermeiden. AMP JavaScript verwendet eine eigene Bibliothek, mit der Sie AMP-Seiten erstellen k&ouml;nnen, ohne ein klassisches JavaScript zu schreiben. AMP HTML enth&auml;lt auch spezielle Tags wie &lt;html amp&gt; oder &lt;html\u26a1&gt; Welche Cache-Systeme helfen zu erkennen, dass es sich um eine AMP-Site handelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AMP Cache djeluje kao mre\u017ea za isporuku sadr\u017eaja (CDN). Kada korisnik zatra\u017ei AMP stranicu, ona se u\u010ditava iz cachea (npr. Googleovog ili Bingovog), a ne s originalnog servera. Bing prikazuje AMP stranice uglavnom u mobilnim rezultatima, dok ih Google prikazuje i na desktopu i na mobitelima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prednosti AMP stranica<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Korisnici dobivaju br\u017ee u\u010ditavanje i jednostavnije korisni\u010dko iskustvo, osobito na pametnim telefonima.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Izuzetno brzo u\u010ditavanje<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMP stranice u\u010ditavaju se znatno br\u017ee od obi\u010dnih web-stranica, \u010dak i na sporijim mre\u017eama.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Bolje mobilno iskustvo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manje elemenata, manje distrakcija i fokus na sadr\u017eaj \u010dine AMP vrlo pogodnim za mobilne korisnike.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Prednosti u pretra\u017eiva\u010dima<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U pro\u0161losti su AMP stranice imale bolju vidljivost u Googleu jer su se br\u017ee u\u010ditavale i pojavljivale u posebnim sekcijama poput Top Stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Manja stopa napu\u0161tanja<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zbog brzine i jednostavnosti, posjetitelji rje\u0111e napu\u0161taju AMP stranice odmah nakon dolaska.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ograni\u010denja AMP-a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unato\u010d prednostima, AMP ima i ozbiljna ograni\u010denja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ograni\u010den dizajn<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dizajnerske mogu\u0107nosti su znatno su\u017eene jer AMP dopu\u0161ta samo odre\u0111ene HTML i JavaScript funkcije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Ovisnost o Googleu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budu\u0107i da Google upravlja najve\u0107im AMP cacheom, web-stranice koje koriste AMP \u010desto postaju ovisne o Googleovoj infrastrukturi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Ograni\u010dena interaktivnost<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nije mogu\u0107e koristiti klasi\u010dni JavaScript, \u0161to zna\u010di manje mogu\u0107nosti za dinami\u010dne funkcije i prilago\u0111ene elemente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Problemi s oglasima i zaradom<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMP ograni\u010dava gdje i kako se mogu prikazivati oglasi. Podr\u017eane su samo odre\u0111ene oglasne mre\u017ee, a prilagodba je ograni\u010dena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Manja kontrola nad sadr\u017eajem<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budu\u0107i da se stranice prikazuju iz cachea, promjene na AMP stranici ne pojavljuju se odmah, nego tek kada cache sustav osvje\u017ei svoj sadr\u017eaj.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160to je AMP (Accelerated Mobile Pages)? AMP je otvoreni HTML okvir koji omogu\u0107uje izradu iznimno brzih i mobilno prilago\u0111enih verzija web-stranica. U po\u010detku je kratica zna\u010dila Accelerated Mobile Pages, no &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"AMP (Accelerated Mobile Sites) (beschleunigte mobile Websites)\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/de\/amp\/#more-22047\" aria-label=\"Mehr Informationen \u00fcber AMP (ubrzane mobilne stranice)\">WEITERLESEN<\/a><\/p>","protected":false},"author":1,"featured_media":22048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-22047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rjecnik","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice.jpg",1440,700,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-700x700.jpg",700,700,true],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-150x150.jpg",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-300x146.jpg",300,146,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-768x373.jpg",768,373,true],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2026\/01\/Ubrzane-mobilne-stranice-1024x498.jpg",1024,498,true],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Januar 11, 2026","get_modified_date":"Januar 11, 2026","category_list":{"category":[{"term_id":26,"name":"Rje\u010dnik","slug":"rjecnik","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/de\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/de\/category\/rjecnik\/\" alt=\"Rje\u010dnik\"  class=\"category-rjecnik\">Rje\u010dnik<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/22047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/comments?post=22047"}],"version-history":[{"count":1,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/22047\/revisions"}],"predecessor-version":[{"id":22049,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/22047\/revisions\/22049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/media\/22048"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/media?parent=22047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/categories?post=22047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/tags?post=22047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}