{"id":13855,"date":"2022-12-31T20:23:03","date_gmt":"2022-12-31T20:23:03","guid":{"rendered":"https:\/\/www.insertioweb.com\/?p=13855"},"modified":"2024-12-15T03:07:30","modified_gmt":"2024-12-15T00:07:30","slug":"kako-ce-firme-trositi-novce-u-2023","status":"publish","type":"post","link":"https:\/\/www.insertioweb.com\/de\/kako-ce-firme-trositi-novce-u-2023\/","title":{"rendered":"Wie Unternehmen Geld f\u00fcr Marketing ausgeben"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><nav aria-label=\"Paniermehl\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Startseite<\/span><\/p><\/nav><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Godina koja dolazi biti \u0107e puna izazova za marketing i ogla\u0161avanje, jer se kanali ogla\u0161avanja mijenjaju i imaju razli\u010dite efekte. Informacije iz SAD-a se u pravilu pokazuju kao dobar vodi\u010d za EU s nekoliko mjeseci zaka\u0161njenja, i zato smo odlu\u010dili vidjeti kako \u0107e se tamo tro\u0161iti novac u optimizaciji za Google i za ogla\u0161avanje.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-52ddc140 gb-headline-text\">Procjene ulaganja<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-13859 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Procjene-ulaganja.png\" alt=\"Procjene ulaganja\" width=\"634\" height=\"363\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Procjene-ulaganja.png 634w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Procjene-ulaganja-300x172.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\"><\/p>\n<p>Kao \u0161to je na ovome grafu vidljivo, ve\u0107ina kompanija (68%) u suradnji sa SEO stru\u010dnjacima\u00a0 namjerava pove\u0107ati ulaganja u kvalitetu svoje web stranice iz jednostavnog razloga \u0161to je to i jedna od klju\u010dnih preporuka Googla. Me\u0111utim, vidljivi efekti su za razliku od pla\u0107enog ogla\u0161avanja kasnije vidljivi, ali garantiraju bolji ROI (Return of investment), odnosno bolji povrat investicije na du\u017ee staze.<br>Ostali koji \u0107e ostati na istim investicijama ili \u0107e ih smanjiti, kao razlog za navedeno spominju rezanje bu\u0111eta ili da im SEO koji su do tada radili nije dao \u017eeljene rezultate.<\/p>\n<h2>Organsko ulaganje u socijalne medije<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13860 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58.png\" alt=\"Ulaganje u socijalne medije\" width=\"643\" height=\"355\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58.png 643w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.02.58-300x166.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\"><\/p>\n<p>Organsko ulaganje u socijalne medije podrazumijeva pove\u0107avanje kvalitete sadr\u017eaja na socijalnim medijima prirodnim putem, ne pla\u0107enim ogla\u0161avanjem. Iako su kontradiktorne informacije o uspje\u0161nosti ulaganja u socijalne medije, tre\u0107ina ljudi \u0107e pove\u0107ati ulaganja prvenstveno iz razloga \u0161to je Apple prilikom nadogradnje na sustav 14.5 stvorio probleme prilikom prevelikog ogla\u0161avanja na Facebooku, <a href=\"https:\/\/www.cnbc.com\/2021\/09\/24\/apples-ios-changes-hurt-facebooks-ad-business.html\" rel=\"noopener\">https:\/\/www.cnbc.com\/2021\/09\/24\/apples-ios-changes-hurt-facebooks-ad-business.html<\/a>.<\/p>\n<p>26% ljudi je izjavilo da znaju da je komunikacija s ljudima preko socijalnih medija va\u017ena i da \u0107e nataviti svoje aktivnosti i u nadolaze\u017eem periodu, a 42% \u0107e smanjiti ulaganja jer smatraju da ROI vi\u0161e nije efektivan kao \u0161t je biio.<\/p>\n<h2>Qualit\u00e4t der Inhalte<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13861 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png\" alt=\"Qualit\u00e4t der Inhalte\" width=\"647\" height=\"346\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png 647w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-300x160.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\"><\/p>\n<p>Najve\u0107i rast ulaganja kako je vidljivo iz grafa je u pove\u0107anju kvalitete sadr\u017eaja svojih web stranica. Jedan od glavnih razloga ulaganja je ulaganje u video sadr\u017eaj, za koji je Google u posljednjim nadogradnjama striktno napomenuo da \u0107e video sadr\u017eaj biti jedan od klju\u010dnih faktora za rangiranje.<\/p>\n<h2>K\u00fcnstliche Intelligenz<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13862 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09.png\" alt=\"\" width=\"651\" height=\"368\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09.png 651w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.12.09-300x170.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\"><\/p>\n<p>S umjetnom inteligencijom mogu\u0107e je pove\u0107ati kvalitetu sadr\u017eaja, ali na imjerenom nivou jer Google napominje da \u0107e sankcionirati sadr\u017eaj kada prepozna da je napravljen s AI. Kada se govori o alatima za AI kao \u0161to su npr.: <a href=\"https:\/\/openai.com\/blog\/gpt-3-apps\/\" rel=\"noopener\">GTP-3<\/a>, <a href=\"https:\/\/openai.com\/dall-e-2\/\" rel=\"noopener\">Dall-E<\/a>, ili <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" rel=\"noopener\">ChatGPT <\/a>sve vi\u0161e kompanija koristi ove sustave za generiranje svog sadr\u017eaja, ali uz ljudsku modifikaciju, prvenstveno radi Googla.<\/p>\n<h2>Email marketing<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13863 size-full\" src=\"https:\/\/www.insertioweb.com\/wp-content\/themes\/generatepress_assets\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06.png\" alt=\"email marketing\" width=\"650\" height=\"377\" srcset=\"https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06.png 650w, https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.17.06-300x174.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\"><\/p>\n<p>56% tvrtki reklo je da bi pove\u0107alo prora\u010dun za marketing putem e-po\u0161te.<\/p>\n<p>Budu\u0107i da veli\u010dina njihovih popisa pretplatnika stalno raste, njihovi tro\u0161kovi za smje\u0161taj adresa e-po\u0161te tako\u0111er rastu. Zbog zakona o privatnosti, tvrtke tro\u0161e vi\u0161e kako bi bile u skladu s osobnim podacima i zato tvrtke sve vi\u0161e ula\u017eu u automatizaciju marketinga.<\/p>\n<p>38% tvrtki planira zadr\u017eati svoje marketin\u0161ke napore putem e-po\u0161te. Glavni razlog je da vjeruju da je e-po\u0161ta va\u017ean kanal za komunikaciju s postoje\u0107im i potencijalnim kupcima.<\/p>\n<p>6% je reklo da planiraju smanjiti prora\u010dun za marketing putem e-po\u0161te. Dva su\u00a0 glavna odgovora o tome za\u0161to su firme rekle da \u0107e smanjiti svoj prora\u010dun: Tvrtke skra\u0107uju svoj popis e-po\u0161te neaktivnih pretplatnika \u0161to bi im omogu\u0107ilo u\u0161tedu novca i tvrtke mijenjaju dobavlja\u010de softvera za marketing putem e-po\u0161te kako bi u\u0161tedjele novac<\/p>\n<p>Vrlo malo tvrtki planiralo je smanjenje broja zaposlenih povezanih s marketin\u0161kim naporima putem e-po\u0161te.<\/p>","protected":false},"excerpt":{"rendered":"<p>Das kommende Jahr wird voller Herausforderungen f\u00fcr Marketing und Werbung sein, da sich die Werbekan\u00e4le ver\u00e4ndern und unterschiedliche Auswirkungen haben. Informationen aus den USA erweisen sich im Allgemeinen als guter Leitfaden f\u00fcr \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Wie Unternehmen Geld f\u00fcr Marketing ausgeben\" class=\"read-more button\" href=\"https:\/\/www.insertioweb.com\/de\/kako-ce-firme-trositi-novce-u-2023\/#more-13855\" aria-label=\"Mehr Informationen \u00fcber Wie Unternehmen Geld f\u00fcr Marketing ausgeben\">WEITERLESEN<\/a><\/p>","protected":false},"author":1,"featured_media":13861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","infinite-scroll-item","resize-featured-image"],"tpgb_featured_images":{"full":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"tp-image-grid":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"thumbnail":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-150x150.png",150,150,true],"medium":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03-300x160.png",300,160,true],"medium_large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"large":["https:\/\/www.insertioweb.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-31-at-21.09.03.png",647,346,false],"default":"https:\/\/www.insertioweb.com\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Dezember 31, 2022","get_modified_date":"Dezember 15, 2024","category_list":{"category":[{"term_id":1,"name":"Zanimljivosti","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"insertio","author_url":"https:\/\/www.insertioweb.com\/de\/author\/insertio\/","author_email":"insertioweb@gmail.com","author_website":"https:\/\/www.insertioweb.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"insertio","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/00193c03147a29b56101ea2b24b996a323f330ba78cd3f9e84b29d7df878638a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/www.insertioweb.com\/de\/category\/uncategorized\/\" alt=\"Zanimljivosti\"  class=\"category-uncategorized\">Zanimljivosti<\/a> "},"_links":{"self":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/13855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/comments?post=13855"}],"version-history":[{"count":4,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/13855\/revisions"}],"predecessor-version":[{"id":18584,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/posts\/13855\/revisions\/18584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/media\/13861"}],"wp:attachment":[{"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/media?parent=13855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/categories?post=13855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insertioweb.com\/de\/wp-json\/wp\/v2\/tags?post=13855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}